Privacy Policy

Last Update: 10 Feb, 2025

Effective Date: 17 Oct, 2022

ABConvert ("the App") provides price A/B testing services ("the Service") to merchants using Shopify for their e-commerce businesses. This Privacy Policy explains how we collect, use, and share information about you when you install or use our app with your Shopify store.

1. Personal Data We Process

When you install the App, we access certain information from your Shopify account to provide our Service. This includes:

Read Scopes:

  • read_content
  • read_customer_events
  • read_delivery_customizations
  • read_inventory
  • read_markets
  • read_orders
  • read_payment_customizations
  • read_products
  • read_shipping
  • read_themes

Write Scopes:

  • write_cart_transforms
  • write_delivery_customizations
  • write_inventory
  • write_markets
  • write_orders
  • write_payment_customizations
  • write_pixels
  • write_products
  • write_publications
  • write_shipping
  • write_themes

These permissions are necessary to perform the following services:

  • Price testing
  • Content testing
  • Template testing
  • Theme testing
  • URL redirect testing
  • Shipping testing
  • Checkout and checkout UI testing
  • Payment customization testing
  • Delivery customization testing

Additional Information Collected

We also collect customer (merchant) email addresses, which are used for notifications, reports, support, product updates, and reminders. We do not collect sensitive personal data unless explicitly required and consented to by you.

2. How We Use Personal Data

We process personal data to:

  • Provide and operate the Service;
  • Communicate with you regarding updates, support requests, or product improvements;
  • Analyze usage to optimize the Service;
  • Comply with legal obligations or resolve disputes.

Legal Basis for Processing

For users outside Taiwan, including European Economic Area (EEA) residents, we rely on the following lawful bases:

  • Performance of a contract (to provide the Service);
  • Legitimate interests (e.g., improving our Service);
  • Compliance with legal obligations;
  • Consent (where applicable).

For users in Taiwan, we comply with the Personal Data Protection Act (PDPA), ensuring that personal data is collected, processed, and used lawfully and fairly.

3. Sharing Your Information

We do not sell your personal information. However, we may share data in the following circumstances:

a. Legal Compliance

To comply with applicable laws in Taiwan or other jurisdictions, subpoenas, or lawful requests by authorities.

b. Service Providers

With third-party vendors who assist in operating our Service under strict confidentiality agreements. We ensure that all data transfers comply with applicable data protection laws, including entering into Standard Contractual Clauses where necessary.

4. Security and Data Retention

We implement industry-standard measures to secure your personal information against unauthorized access or misuse. However, no system is completely secure.

We retain personal data for one year or until you request deletion unless required for legal compliance or dispute resolution under Taiwanese law.

5. Your Rights

If you are a resident of certain jurisdictions (e.g., EEA or California), you have specific rights regarding your personal data:

a. For Residents of Taiwan

Under the Personal Data Protection Act (PDPA), you have the right to:

  • Access your personal data;
  • Request corrections;
  • Request deletion or cessation of processing if no longer necessary;
  • Object to processing under certain conditions.

To exercise these rights, contact us at support@abconvert.io.

b. For EEA Residents (GDPR)

You have rights such as access, correction, deletion, portability of your data, and objection to processing.

c. For California Residents (CCPA)

You have rights such as knowing what personal data we collect and requesting its deletion.

6. International Data Transfers

As a company based in Taipei, Taiwan, we process and store your data locally but may transfer it internationally where necessary (e.g., to service providers). We ensure adequate protection through mechanisms like Standard Contractual Clauses or equivalent safeguards. Taiwan is recognized as having robust privacy standards under its Personal Data Protection Act. For cross-border transfers from regions like the EEA that require adequacy decisions or safeguards, we comply with applicable laws.

7. Age of Consent

Our App is not intended for individuals under 18 years of age. By using the App, you affirm that you meet this age requirement.

8. Changes To This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements in Taiwan or internationally. Significant changes will be communicated via email or within the App before they take effect.

9. Cookies and Tracking Technologies

We use cookies and similar technologies for analytics and functionality purposes. You can manage cookie preferences through browser settings or opt-out mechanisms where applicable.

10. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights under Taiwanese law or other applicable regulations, please contact us at support@abconvert.io